When a spider enters a webpage it has a path that it follows, and the path can be altered by the way you set up a page. This is the key for getting the spiders to see what you want them to see and in which order you want them to see the different things you set up in the page! Here is an example. When a spider enters your page it enters and starts at the top left and works to the bottom right of the page. The first thing it sees is the title (or should be the first thing it sees). The title is the second most important factor on what makes the search engine decide what keyword or phrase you are targeting. This means that if you have the phrase Golf Balls in your title then the spider assumes that the page is about Golf Balls. Careful consideration should be given to your title. If you put your URL or company name in the title search engine thinks that the URL or company name is the subject of this page. This is not going to help you rank for your keyword or phrase. Here is an example. You are selling golf balls and your url is "tommysgolfshop.com] and your company is "New York Elite Golf Supplies" Now, You have a decision to make here, You are pushing Golf Balls on this page What is your title? The whole purpose of on page is to control the way the spider crawls your page and to make your page as relevant as you can to the targeted term. The next thing a spider sees is the meta tags ie: no follow tags or description tags. Even if they do not use them they still see them. You can get punished for keyword spam in meta tags so this would show that they see them.

A lot of seo's do not believe this but it is fact. If it is in the code the spiders see it! It may or may not help. But if you can get penalized then they are seen! Then the spider starts down the left side. Then to the right across the body and then to the bottom right. Now, If it starts down the left side from the top left most sites have their navigation links in this area. You do not want the spiders to see links to other pages first. This diverts it from where we need it to go which is the body (content area). The thing to do is put an empty text box (does not matter how small) in the top left of the page just below your header Image.

This can be small. The reason you do this is that when the spider sees the empty text box and sees that nothing is there it will go to the right and start spidering your content without hitting navigation bars and links. We need it to see our keywords or phrases and this makes that happen.